29 Dec Google Tightens Its Grip on SSL
Have you been getting more and more warnings about potential security threats when you land on certain websites? Over the last couple of years, Google has been flagging websites that do not have an SSL (Secure Socket Layer) Certificate installed on them. We’ve written about SSL certificates before, and why you need them, but Google has been ramping things up even more so over 2019.
We turn to the internet for literally everything, so security is a necessity, and Google wants to serve secure websites to its users googling the web.
If your website takes any text input, even a simple contact form or search bar, you will need to install an SSL certificate.
An SSL certificate is in essence an “electronic passport”, the technology which establishes an encrypted link between web server and the user’s browser, ensuring that the data being passed is private and integral.
Why are SSL Certificates so Critical??
1. Encrypts Sensitive Information
The information you send on the Internet is passed from computer to computer to get to the destination server.
Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted.
When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
2. Protects You From Cybercriminals
They are clever!
According to Cybersecurity Ventures, cybersecurity damages will cost the world over $6 trillion annually by 2021.
It is impossible to escape the rising tide of cybercrime if your website doesn’t have an SSL certificate.
They will identify weakness(es) in your network…mostly when information is transmitted.
Recently, the black eye masked people have been refining malicious strains that are specifically designed to capture data while moving between destinations.
You surely can protect yourself from this mess by installing SSL certificates that offer a vital means of defending against transit-based hacks.
3. Builds Trust & Brand Power
With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use which will build confidence and credibility of your brand.
Before Google flags your website, secure it today with SSL Certificates.
And it is not only for Google, visitors also trust the secure sites